National Baby Sleeps Safe Product Launch Garners Great Response
Product photo and description featured on New York Times Square Reuters and Las Vegas Strip Clear Channel Electronic Billboards
WILMINGTON, Del. (Jan. 12, 2009) – Baby Sleeps Safe, a new infant safety product designed to keep babies sleeping securely on their backs* that is now available for purchase online at BabySleepsSafe.com, has received tremendous attention from media outlets and consumers alike since its national launch in mid-December.
“Our Baby Sleeps Safe product is generating great interest,” states Dr. Vicki Folds, Ed.D., company president. “We are committed to informing families everywhere about the risk of Sudden Infant Death Syndrome (SIDS) and to help raise awareness of the important job Baby Sleeps Safe does.”
Garnering more than 4,450 accesses on distribution sites including PR Newswire, the global leader in news and information distribution services, and PR Web, a distribution service that maximizes online news visibility including utilization of Real Simple Syndication (RSS) Feeds directed to interested consumers, the Baby Sleeps Safe Web site has seen a significant spike in traffic.
The Baby Sleeps Safe photo and product description also were posted by PR Newswire five times from Wednesday, Dec. 11 through Friday, Dec. 13 on the Reuters electronic billboard located at Times Square in New York City and nine times on Wednesday, Dec. 11 and Thursday, Dec. 12 on the Clear Channel electronic billboard in Las Vegas on the strip.
Continued Marketing Efforts
Baby Sleeps Safe has been approved to publicize its product on KidCARE TV, a pediatric television network that airs in participating pediatric and OB-GYN offices, and is also pursuing national print and television advertising opportunities.
The Baby Sleeps Safe Web site now features a blog which will host articles by child development and early childhood education experts as well as update subscribers on relevant news stories highlighting infant safety tips.
About Baby Sleeps Safe
Baby Sleeps Safe was created by a mom and developed by experts in the field of childcare. Consisting of two companion pieces, a Sleep Panel and Sleep Pouch, Baby Sleeps Safe prevents sleeping babies from rolling onto their stomachs by positioning them securely on their backs. For more information about Baby Sleeps Safe and to learn more about SIDS, visit BabySleepsSafe.com.
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*Placing infants on their backs while sleeping is a measure the American Academy of Pediatrics (AAP) strongly recommends that may help to safeguard babies against Sudden Infant Death Syndrome (SIDS).